People who are associated with the Blogging area are well aware of Alexa Rank. You will also learn how Alexa Rank works and why it is important, even if you do not know about it. No need to worry. Today we are going to give you some very important information related to Alexa Rank, which will be useful to you.
Every blogger wants that Alexa ranking of their site should improve that attracts more users to their site, because when your site’s Alexa rank is good then traffic on your site also increases.
What is Alexa Rank?
If you talk about the easiest definition of Alexa Rank, it means that your website is more popular than other websites on the Internet. Apart from this, the ranking of your website on the Internet is also marked by Alexa Rank. Usually Alexa Rank is a way of measuring the popularity of any website. Among crores of websites available on internet, what rank your website is, can be measured in terms of Alexa Rank. The higher the rank you website holds, the more popular it is on internet.
Apart from this, Alexa Rank also confirms how any website is performing as compared to other websites. Now if you are wondering how Alexa Rank assesses which websites are more popular, we would like to tell you that the Proprietary method is used to calculate Alexa Rank. In it, the data of the last three months of that website is taken. It includes Estimated Traffic and Visitor Engagement of that website.
When was Alexa Rank started?
It is not that Alexa Rank has recently started. Started back in 1996, it was a subsidiary of Amazon based in California, USA which was later amalgamated by Amazon. At that time, its main task was to collect Web Traffic with the help of different types of toolbars.
Why is it necessary to improve Alexa Rank?
If this question is going on in your mind whether it is necessary to improve Alexa Rank, we would like to tell you that it is very important to do so. If you are a blogger then it gets very important that you always keep improving the Alexa Rank of your website. By doing this, the users and advertisers get directed towards your website
But there are good effects due to which your earnings start increasing.
One thing to keep in mind here is that when many people visit a blog or site, they first check its Alexa Ranking. They spend time on your website or blog when they feel that its ranking is good.
How can Alexa Rank be seen?
Whenever you want to check Alexa Rank of your website, you have to go to Alexa website which is www.alexa.com. By going to the search bar option of this website, you will have to enter the URL of your website, then click on Find Button. After this, you will get to see Alexa Rank of your website. Apart from this, you will get to see all the data related to your blog.
How to increase Alexa Rank?
By now we have learned what Alexa Rank is, why it is important and how we can see it. Now we will try to know how we can ultimately improve the Alexa Ranking of our website or blog.
● Increase website traffic
The most important and effective way to increase Alexa Rank is to increase the traffic to your website. Alexa ranking depends, to a large extent, on the traffic coming to your blog or website, which is why Alexa rank improves with the increase in traffic to your website.
● Spend more time on the website
The second most important way to increase Alexa Rank is for users to spend more time on your website or blog. While giving Alexa Ranking, it is also seen how much time any visitor spends on your website. To increase the amount of time your users spend on your website, keep them busy for more time so as to increase the average time of your website.
● Increase Average Page View
The third most important way to increase Alexa Rank is that you keep the average Page View of every user on your website good because if the Average Page View on your website is good, it increases your Alexa Ranking significantly. So always keep trying to increase the Average Page View of your website.
● Introduce Original Content
One thing must be kept in mind that you should never upload any duplicated or copied content on your website and always upload original content. Due to the original content, our Alexa Rank is constantly increasing and the popularity of our website starts increasing as compared to other websites.
● Quality Backlink
This is done by making a comment by going to another popular blog. We go to that blog and write the URL of our website under the comment box so that the backlink of our website is created and whenever someone clicks on our comment, they will reach our blog, which will increase traffic to our website.
● Continuously update the blog
At the moment there are many blogs related to every topic on the internet, so if we do not change our blog or website according to the time, then the popularity of our website will start decreasing as compared to other websites and our Alexa rank will also decline.
When our Alexa rank degrades, it takes too much time and effort to improve it again. We should keep updating our blog and website regularly.
We hope that you have learned a lot from this article today.