Every business dreams of building and nurturing a relationship with their customers. As a venture grows, the importance of educational content increases. One of the finest ways to spread news, and knowledge about your business is through webinars.
Webinar marketing is a whole new world. It comprises of many interesting strategies. Around the world, marketers host webinars. And, more than 75 percent of these sessions are effective.
Planning a webinar doesn’t even complete 50 percent of the job. To be successful, you need to build the webinar with care. Just like every other piece of content, your webinar needs to follow certain guidelines.
#1 A good topic
To begin with, you need to focus on the questions you are going to highlight. The ideal topics would concentrate on customer pain points. Analyze more on what customers want to achieve. Also, figure out factors that are actually bothering them. From this list, you need to handpick an engaging topic.
Here is a simple step by step guide to help you pick a good topic:
- Start with keyword research.
- Enter the keyword in your Google search window. And, look for potential queries.
- Analyze the queries, and identify a topic you can talk about! This topic should be one of your specialties.
#2 Spot keywords that can drive Traffic
One of the most challenging aspects of building a webinar would be part where you track keywords. Keywords should fall in line with the subject you wish to cover. This is important if the webinar is ought to be uploaded in your landing page. The title and description of the webinar needs to carry your primary keywords. This boosts organic visibility. In the long run, you can achieve organic traffic using this method.
#3 Know they audience
Moving on, you need to have good knowledge about your audiences. Without this knowledge, you cannot go anywhere with the webinar! After all, how will you build a webinar without knowing what customers want? It’s close to impossible. Webinars are tools that support targeted action plans.
One of the finest tools for tracking what customers want would be “Google Analytics”. With this data, build a strong customer persona. Information like customer interests, age, preferences and demographics can affect the success of your webinar.
Once the webinar is designed to meet customer needs, you need to follow these steps:
- Fix the right date and time for the webinar
- Gauge the expertise of your audiences. Plan your talk accordingly.
- Figure out their actual pain points. Address these points separately.
#4 Influencer marketing
One of the most effective ways of promoting your webinar is through influencer marketing. Figure out celebrities in your industry. And, see if you can make them take part in the webinar. You will be fascinated, hundreds of them will be inclined to participate.
Finally, you need to blend with social media marketing. Invitations and newsletters about your webinar needs to be shared. You can post period announcements in Twitter. And, share a newsletter in LinkedIn or Facebook. Pick a social media site based on your niche.