Often brands find the social media overwhelming and mysterious. This is mainly because of the numerous opportunities you have. Building an online community for your company is important. It has to be an integral part of your marketing efforts.
If you are going to build your social media portfolio for the first time, things will be difficult. This is because you don’t have a connection with your target audiences.
With this being said, here are few points you need to remember. These strategies will help you build a strong social media following ASAP.
The right platform
First things first, the platform you choose has to be appropriate. Your brand doesn’t need an account in every social media site. For this, you must learn what each site is intended for. You should answer these questions:
- Who uses the site?
- When is the site used?
- How do people access and use the social media site?
- Brands cannot target all the social media sites in the world. Your success rates will change from one site to another.
The golden rule is to pick a site with your target audiences. Having a stunning page in Facebook, without any active followers is meaningless.
Know your competitors
One of the simplest ways of building a social media presence for your business is through competitors. A primary task for marketers is to analyze your competition. This should be done day in and day out. Try answering rude questions:
- What social media platforms do your rivals use?
- How often is content shared in these pages?
- What kind of content do they post?
- How do they keep their customers engaged?
By analyzing the social media strategies of your competitors, you will be able to build a strong roadmap. Above all, you will be able to identify opportunities that can set you apart.
Pro tip: To be a successful brand in social media sites, potential customers should be able to recognize you uniquely.
A lot of business owners forget about their personal social media pages with the launch of a business. This is a wrong move, especially if you are starting a company.
Both your profiles should be up to date. You must ensure that accurate details are entered. Consistency should be maintained in all social media sites.
For instance, the information in your Facebook page should match with your twitter account. Like it or not, customers have an eye for accuracy and consistency. Nothing can confuse and irritate them more than difference in information.
A major mistake made by most online marketers would be timeliness. When it comes to social media, you are not expected to wait for a day, or few weeks before you schedule a post.
You can do it right away! Broadcasting quality content in a periodic fashion will increase your reach. In fact, the improvement will be seen immediately. This is something you cannot achieve in any other TV campaign, or newspaper release.