One of the most popular social media networks on Earth, Snapchat was launched in 2011. The platform is distinct from other social media outlets in terms of both features and functioning. Sharing photos, videos, and text messages with friends and followers are now more accessible.
These new features include poll stickers, filters, Snap Maps, Snapchat advertisements, and many others that allow users to have fun and engaging interactions with one other. That’s why using Snapchat for marketing may be so profitable.
Other significant social networks such as Instagram and YouTube continue to see many more users each day than Snapchat. Still, most marketers believe Snapchat may be a successful tool for your brand when promoting it to customers. There are about 319 million active Snapchat users per day as of the fourth quarter of 2021 (Q4). Your sales will surge if you don’t overlook this critical number. Your marketing approach should give Snapchat a significant position.
Nevertheless, what exactly is Snapchat marketing, and how can it help your company succeed? They’ve put up a short Snapchat marketing tutorial to walk you through the basics of the app and the advantages of promoting your business on Snapchat. When it comes to leveraging Snapchat for your business, this post will help you take it to the next level. First, let’s take a look at why Snapchat marketing is so essential before diving into its benefits.
What’s the point of Snapchat marketing?
Be aware that Snapchat marketing isn’t right for every business.
Snapchat is a great marketing medium if your target demographic is younger than 34 years old. This is because 82% of Snapchat users are aged 18 to 34. According to a wide range of experts, marketing to millennials and Generation Z on this social media site is effective. Direct-to-consumer (D2C) brands are the ideal fit for Snapchat.
Even though it might be challenging to get started with Snapchat marketing, many marketers and small company owners see it as a worthwhile investment. To the extent that Snapchat allows companies to generate brief, highly engaging visual content, Snapchatters get involved in the stories that they follow. More than 60% of Snapchat users say the app’s high levels of interaction encourage them to buy things they wouldn’t ordinarily buy. This points to a favorable return on investment and suggests that the platform may be an effective instrument for increasing sales and income (ROI).
For free advertising on Snapchat, use these methods
You can connect and create a following on Snapchat without spending much money, even though it involves more work than posting a status update on Facebook or Twitter.
Instead of spending more money on advertising, try applying one or more of the following three methods to reach out to your target audience:
1. Post-behind-the-scenes photos and videos
Why aren’t you aware of what’s happening at work during the holidays or after-hours? Snapchat users are eager to learn more about the companies they follow, so offer them what they want.
You’ll be able to interact and build long-lasting connections with some of your most ardent followers if you show them the personality behind your business on Snapchat.
2. Provide discounts and vouchers
When it comes to short-lived deals, Snapchat is the undisputed leader. Send out messages that expire in 24 hours so that followers may take advantage of deals and coupons that are only available for a limited time.
Suppose your Snapchat followers know they can expect frequent offers. In that case, they’ll be more likely to return to your account, making it easier to share new information about your brand and products, which will lead to increased customer loyalty.
Here are five of the most successful methods to use Snapchat in your marketing strategy
1. Using Snapchat Ads is a great way to get your message out there
This type of ad is a full-screen, vertical ad that appears between native Snapchat stories. There are a variety of ad forms now available on the site, such as filter advertisements, commercials, polls, and more. Snapchat marketing strategies may be used to promote your company and turn potential consumers into paying customers.
2. Activate your Snapcode
Snapcode is a powerful tool for increasing your social media following and promoting your profile. Snapcodes allow you to share connections to your website or landing pages, utilize the Lens Studio, access unique content, etc. A screenshot of Crocs’ use of Snapchat Lens can be seen in the image above.
3. Permit an influencer to take charge
Snapchat influencers may help you gain new followers by taking over your account for a day. Influencer marketing is currently one of the most potent marketing trends. An excellent Snapchat marketing technique is to work with influencers to promote your business.
4. Publish product demonstrations and lessons on YouTube
Snapchat’s video features may be used to create product lessons or demo videos to increase familiarity with your business. The most effective way to increase the popularity of your product is to provide a thorough demonstration or instruction.
5. Use Snapchat Geofilters
Snapchat marketing also has the advantage of using Geofilters to more easily reach local consumers. Bespoke Geofilters allow you to connect with your target audience and increase brand exposure. As a result, you may use Snapchat filters in various ways, including as part of your overall marketing plan. Using geofilters is an excellent method for companies to connect with their customers fun and creative way.
Enjoy your time on the platform
You may utilize the platform to provide your followers with unique and entertaining experiences. You may do this by using Snapchat, for example, to share interactive material, behind-the-scenes stuff, exciting contests, and memorable announcement photos and videos that your fans will like.
The 6 Best Reasons to Use Snapchat for Promotion
1. More opportunity, less competition
Social media networks like Facebook, Instagram, and Pinterest are familiar places for nearly any brand to be found. So it can be difficult for small businesses to interact with customers and stand out on these channels effectively. So yet, just a small number of companies have utilized Snapchat marketing. For small companies, this might be an excellent opportunity to communicate with their customers in a way that’s different from what they’re used to seeing on other popular social media platforms.
In other words, your brand’s sponsored advertising won’t be mixed in with those of other companies on this platform when you use it for advertising. Despite its growing popularity among advertisers, there’s still less competition on Snapchat than there is on other social media platforms.
2. It’s free to use Snapchat
Snapchat is a free marketing tool for small businesses, save for sponsored ad campaigns. Small companies may save money by using this platform, which is a wise strategy for any company to be ahead of the competition.
3. Snapchat Lenses are the third item on this list
Marketers can design their own 3D Snapchat Lenses to provide an engaging user experience (UX). The Snapchat platform gives a unique Snapcode that anybody may use to unlock your personalized 3D glasses for 48 hours after creating and submitting your lenses.
As shown in the image, Nike has developed 3D lenses that allow consumers to visually test their items by pointing the phone at their faces.
4. intriguing written content
People are more inclined to view visual content, especially video content, than any other media. Then there is Snapchat, where firms can have video conversations with their customers. Using Snapchat to interact with your audience isn’t just a photo-sharing app: it’s a highly engaging platform. Snapchat may be your best bet if you’re trying to attract a younger audience.
5. Snapchat has a lower level of competition than other social media platforms
Snapchat has an advantage over other social media sites like Facebook, Instagram, YouTube, and Pinterest in that it is less competitive. In addition, Snapchat’s lenses are entertaining and playful augmented reality experiences that modify the environment around you.
6. Appeal to a more youthful audience
Snapchat is the place to be if you want to connect with teenagers and young adults. You’ll be able to seamlessly connect with a younger demographic by using this app’s marketing tools. Snapchat boasts 82% of users between the ages of 18 and 34, so it’s a solid bet that you’ll be able to connect with your customers there.
The following are the most important takeaways
- Snapchat is an excellent tool for firms that want to reach a younger audience.
- Compared to other popular social media sites, Snapchat is unique as a marketing tool.
- In comparison to other social media sites, Snapchat has a lower level of competition.
- AR filters, Snap Maps, video chat, and more are just a few of the many features available on Snapchat.
Snapchat has the potential to be a goldmine for digital marketing. Please take advantage of Snapchat marketing now that you’re aware of its benefits and put your business’s name out there as much as possible.