#hashtagsareprettyawesomeright? What? What did we just say? Why is a number sign included before an unknown word? Well, we belong to the world of hashtags. Hashtags have a history that dates back to 2015. Today, it’s use is widespread. The social media identifies hashtags as an effective means of communication. Many would claim that the pound symbol found in the 1870s is more famous now than ever. Social media networking sites use hashtags for both tagging and searching. And, around the world, thousands of businesses use these tags for branding.
If your business is yet to make use of hashtags, keep reading.
Here, you will learn about five different strategies for promoting your business using hashtags.
Using Local Hashtags
Do you know that most people love to link posts to the actual location? Likewise, they tend to perform searches based on the location. When your business is locally based, you need to incorporate location based hashtags. This will be your first step in branding. Using local hashtags will increase the popularity of your business within the region. People who search for products and services related to your business will find it easier to spot you.
When you post new content, don’t forget to use the local hashtag.
Examples for local hashtags would be: #Thailland #ThaiFood
Use your brand name
Next, you need to include your brand name in the hashtag. Undeniably, this is the best way to market your business. By posting content with hashtags that have your brand name, you will achieve the following:
- Brand identity
- Brand promotion
For potential customers to remember your brand, the name should be catchy. Also, it has to be simple. This is where the actual challenge lies.
Your hashtag with the brand name could be anything like: #abbreviation #fullbrandname
Hashtags of trending items
It is strongly believed that trending items can generate the most amount of traffic. You will be able to increase the number of views and searches. If you are a blogger, you need to include details about your next post too! This will keep the online crowd excited about what you are ought to post.
Common hashtags used to denote trending news are: #breakingnews #newstory
Remember, if your business is planning to giveaway deals and discounts – you need a hashtag for that too!
Not all hashtags need to be repeated on a regular basis. Some hashtags should be linked to the season, or event in your business. A recent survey revealed that holidays, seasons and activities are highly searched. For instance, if we are in the months of winter, hashtags with “winter”, “Christmas” and “new year” will be a hit.
When your business is going to take part in an event, create hashtags with the activity. This works just like Backlinks. People who search for the specific event may end up finding your business. Pre-hash tagging and events will increase your chances of finding followers and views.
Finally, you need to create hashtags with your primary keywords. You can build three different types of hashtags with keywords:
- Hashtags with the long tail keywords
- Hashtags with the short tail keywords
- Hashtags with your primary keyword