Muskan Karia, popularly known as India’s Biggest Snack Explorer, has become a household name in the world of digital content creation. Known online as “I Bet You Didn’t Know This Girl,” her quirky food review videos and engaging content have earned her massive popularity. But recently, her monthly earnings have become the talk of the town.
Reddit Sparks a Frenzy Over Earnings
The buzz began on Reddit, in the group r/InstaCelebsGossip, where fans and critics discuss Indian YouTubers and social media influencers. A viral post asked, “Muskan Karia earns more than Rs. 20 Lakhs PER MONTH?”
One user wrote, “I’m not sure if the subscription numbers are real or bought, but do more than 5,000 people really pay Rs. 400 every month just to watch her sip juice?” The post included a screenshot of Muskan’s Instagram page, showing her exclusive content available at Rs. 399 per month for over 5,000 subscribers.
Interestingly, when users attempt to subscribe, the price shows slightly lower at Rs. 390, and the exact subscriber count is hidden, adding more mystery to the speculation.
YouTube Popularity Adds to the Earnings Puzzle
Muskan’s YouTube channel is equally popular, boasting over 50 million views and around 400,000 subscribers as of October 2025. While exact earnings are not publicly disclosed, platforms like Social Blade estimate that channels with such viewership can earn between Rs. 80,000 and Rs. 4 lakhs per month.
From Thane to Viral Stardom
The 21-year-old hails from Thane, Maharashtra. She left her job to pursue full-time content creation, beginning during the COVID-19 pandemic. Her signature catchphrase, “I bet you didn’t know this,” has become synonymous with her content.
Starting with quirky snack and food reviews, Muskan’s journey now garners millions of views. However, not all feedback is positive—some critics label her content as cringeworthy or suggestive, due to occasional double-meaning humor in her reviews.
