Dipika Kakar’s Fashion Brand Faces Backlash: Television actress Dipika Kakar, known for her popular roles in Indian TV dramas, is now making headlines not for her on-screen performances, but for her struggling fashion brand DKI (Dipika Kakar Ibrahim). Launched just a few months ago with great excitement, the brand is reportedly under immense pressure due to customer complaints and growing online criticism.
What Sparked the Controversy?
Social media users have begun expressing dissatisfaction over the quality and pricing of DKI’s clothing line. Many buyers claimed that the garments are “too basic” and “not worth the price.” Some even stated that for the same price, they could purchase two better-quality outfits from other popular brands.
Alongside quality, the brand’s design aesthetics were also criticized. Customers described the designs as outdated, lacking innovation, and visually unappealing. Several users even questioned the fashion sensibility of the brand, accusing it of offering nothing unique or trend-setting.
Celebrity Endorsement Didn’t Help
Back in September or October 2024, Dipika Kakar launched her brand with promotional support from Bollywood director and celebrity Farah Khan. Farah even featured DKI’s outfits in her vlogs, creating initial buzz. However, despite the star-powered promotion, the brand struggled to gain traction in the market.
No Official Statement Yet
As rumors of DKI shutting down circulate widely, neither Dipika Kakar nor her husband Shoaib Ibrahim has issued any official statement. Fans are now eagerly waiting for clarity on whether this is just a social media storm or if the brand is truly heading for closure.
