New Delhi – Quick-commerce app Blinkit has found itself at the center of social media trolling after an image printed on its carry bag went viral. The bizarre illustration shows a man and a woman enjoying coconut water — but in an unusually suggestive way. The woman is seen sipping coconut water through a straw directly from the coconut, while the man’s straw appears to be drawing liquid from her mouth.
The odd visual didn’t sit well with netizens, who immediately began trolling the company, calling the design “Real ORS”, a humorous reference to rehydration drinks. Some even compared it to a dramatic scene from a South Indian movie, pointing out its resemblance to over-the-top cinematic moments.
“What is this bro? Blinkit, bring your parents,” wrote LinkedIn user Ravilla Lokesh, whose post sparked a wave of reactions.
Social Media Reactions
The image led to an instant meme fest:
- “Is this a love story or a medical campaign?” quipped one user.
- Another commented, “Blinkit, please explain the logic. How is this hygiene?”
- Some users drew comparisons to iconic South Indian film scenes where life-saving breath sharing is portrayed dramatically.
Despite the backlash, the image has gained massive visibility, though likely not in the way Blinkit intended. The brand, known for quirky and witty packaging, seems to have crossed the line with this one — unintentionally creating a viral marketing fail.
The “Real ORS” Meme: From Bag to Bollywood
The “Real ORS” reference became a trending phrase across social platforms, especially X (formerly Twitter) and LinkedIn. The expression taps into the emotional, almost exaggerated health logic often seen in Indian cinema, particularly scenes where heroes save heroines using CPR or mouth-to-mouth — albeit with a heavy dose of drama.
Conclusion
While Blinkit is no stranger to bold and creative marketing, this latest bag design has left many questioning their content approval process. Whether the backlash will affect customer loyalty remains to be seen, but for now, Blinkit has become the internet’s newest meme material.
