Ullu App has been at the center of a massive controversy after an episode of its latest show House Arrest faced backlash for promoting obscene content. The uproar reached national levels, with several political leaders demanding a ban on the app. But behind the sensational headlines lies the story of Vibhu Agarwal, the CEO of Ullu App — a man who juggles between adult streaming and spiritual storytelling with equal ease.
Surprisingly, while Ullu App is criticized for its adult-themed web series, Vibhu Agarwal also runs a devotional content platform that showcases mythological stories. Both ventures are managed by Vibhu along with his wife, who plays an active role in their operations.
Over 30 Ventures: The Multi-Faceted Business Empire of Vibhu Agarwal
Vibhu Agarwal is not just a content creator — he is a serial entrepreneur. His journey began long before the launch of Ullu. In 1995, he founded JPko India Pvt. Ltd., a steel manufacturing company. Later in 2006, he joined Himalaya Fibertech Cement Pvt. Ltd. as a director. Apart from industrial ventures, Vibhu has also established charitable trusts and schools.
In 2018, Vibhu entered the OTT space with Ullu App, which gained quick popularity due to its bold and controversial content. Building on the success, he launched Atrangi TV in 2022 to offer more family-friendly programming. His media empire later expanded to include regional music channels in Hindi, Bhojpuri, and Tamil, along with platforms like Ullu 99 and Ullu Music.
In 2024, Vibhu launched a new devotional platform called Hari Om, aimed at audiences seeking spiritual and mythological content — a stark contrast to Ullu’s bold image.
Why Ullu App Is Under Fire
The current controversy stems from an episode of House Arrest, hosted by TV actor Ejaz Khan, where he asked contestants explicit and inappropriate questions, including about sexual positions. The clip went viral, inviting heavy criticism on social media.
Responding to public outrage, the National Commission for Women (NCW) has issued a notice to both Ejaz Khan and Vibhu Agarwal for promoting vulgar content. They have been summoned to appear before the commission on May 9, 2025.
Conclusion
Despite being in the spotlight for all the wrong reasons, Vibhu Agarwal continues to run a complex and diverse business empire. From cement and steel to bold web shows and devotional storytelling, his journey reflects a dual identity — one that thrives on controversy and another that seeks to preserve tradition.
