Social media networks that focus on images are gaining fame. This is mainly because of enhanced engagement levels. Almost everyone loves to see interesting photographs. And, when you look for images – “Pinterest” is bound to top the list. Over the years, Pinterest has seen a growth of nearly 6000%! It enjoys an average of 90 minutes with each visitor. The social media networking site is third to Tumblr and Facebook. It is well ahead Google Plus and LinkedIn. This means, you need to use Pinterest for promoting your business.
In this post, you will read about few strategies that can be used to promote your content on Pinterest.
First things first, you need to share pictures about your products. As a business owner, it is important for you to promote all your products and services. Try to create multiple boards in Pinterest. And, create unique pins. The pins should connect with a specific customer.
For example, if your sell apparels, you need pins for artists, kids, and moms. When you create pins, you would have ended with a virtual catalog of products. And, consumers who are interested in these products, will dig deep into your collection. With high quality photographs, and the right mix of pins – you will be able to flaunt your business in the best way.
Creating pins for your products will be incomplete without the price tag. Never leave your customers hanging. Always provide them with complete details. The best way to attach more details would be with “links”. The link should redirect to your business website. When you add products using this method, they will be included in the gifts section. The gifts section in Pinterest is a virtual collection of stunning ideas for gifting. Every day, thousands of people visit this section for gift ideas.
Always Highlight Your Offerings
Not all businesses focus on selling products. Some businesses use Pinterest to promote their services. When you sell services using your business, you need to build a strong visual resume.
For example, if you specialize in designing websites, you need to link screenshots of your web designs in Pinterest. And, if you are a blogger, you can share quotes from your work.
When it comes to capturing photos and creating pins, the sky is your limit. But, every picture you attach should reflect on the purpose of your business.
A lot of people focus on Pinterest and forget about search engine optimization. Pinning products in this social media website will be futile, if you don’t have a SEO strategy. It is crucial for you to drive traffic towards your business website. When you create backlinks, always focus on quality. There should be targeted keywords, meta descriptions and relevant headlines.
Savvy online buyers know how to differentiate products and services in a profile. If a profile is designed for marketing purposes, these users know how to avoid. It is important to offer these users a reason to visit your website. This is why you need to pin complementary products and services in your board.