Think again if you still think Facebook and Twitter are the best social media marketing tools. There are a lot of other tools out there.
Business Pinterest accounts are your business‘s new best friend, so say hello to them!
Eighty percent of Pinterest pins are repinned, which means this is a platform that likes content that can be shared. Three months is a long time for a pin to live, compared to Facebook, which averages five to six hours, and Twitter, which averages 15-20 minutes.
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Getting your pins seen and shared It’s essential to make your Pinterest pins look their best
One thing is to make a great pin, but another is to get it seen and shared. No one will find it if you don’t make your nail more interesting.
Your other social media accounts should be linked to your account on this site
It will also help you spread your content to more places, so more people see it. A button will be added to your Pinterest account that is relevant.
People who sign up for your newsletter can share Pins in it, too
Take the work out of getting people to find your pins by giving them the pins right to them! Your newsletter is a great place to show off some of your most recent pins and direct people to your Business Pinterest account. Try it:
“Pinto your board of ideas.”
The next step in Pinterest marketing is to use your pins to build relationships with followers and influencers who will help you spread your message. This will help you reach more people.
What users look for when they follow other accounts will help you give them what they want and grow your following. Mind-reading isn’t always bad.
Engage with your followers and respond to comments
In the same way that you respond to tweets, Facebook posts, and Instagram comments, answer your followers’ questions and respond to their words. Use their names and address them as individuals to improve your customer service.
What do you do when you follow someone?
Two people have to be involved for things to work out. Your followers’ boards are also important, so you need to get in touch with them. Leave them a comment on their pins, so they’ll know how much you care about them.
Make sure you follow and comment on the popular boards
The best way to see how a Pinterest strategy works in action is to follow and interact with popular boards on the site. Big dogs can teach you a lot. Please take a look at the pins and commissions they have. Please find out how many people are interested in them and how they interact with them. You want to reach that level.
Women’s Health Magazine is the case study in this lesson
Women’s Health Magazine made an open board called “Vision 21” where their fans can write down their goals and dreams. Because it encourages fans to talk to each other, it helps both the brand and the fans. Win-win.
Keep in touch with people who can help you
Influencers in your field can help you reach more people and get more followers by contacting them.
Follow their boards, repin their pins, and leave interesting comments on their nails to get to know them better. Once you’ve said your name that way, you can start a more extensive project together.
Make an offer to help them with one of their boards, or ask if they’ll post on your board. When you start working together, give them ideas for their boards and show that you know what they write about. You’ll be closer to getting the “yes” you want.
Mejuri is the case study
They have a board that is dedicated to their community. The Fine Crew board shows off their products worn by people in their neighborhood. Mejuri’s Instagram and Pinterest show small influencers and brands that work with Mejuri. This is a great way to promote each other.
How to Promote Your Brand: Business Pinterest Account Tips
Rich Pins can be added to your site
They are my friends. It would help if you met Rich Pins. You can trust them. You’ll see big brands like Target and Wal-Mart use Rich Pins, and you should, too!
can’t say for sure that Rich Pins will make you rich, but there’s a good reason they’re called “Rich Pins.” They are the best way to get more traffic and sales on Pinterest in the short term.
Rich Pins have perks.
It will be easier to get people to visit your site because it will be linked to your Rich Pins. People don’t have to worry about anything. Just go.
From Urban Outfitters, you can see how a “product” pin is used in the real world. For example, you have a direct link to the store’s website, and you can see live prices and stock levels right now.
How to Add Rich Pins
Any of your Rich Pins that could lead people to your site need to be approved by Pinterest itself first. Is your web developer going to help you? If not, you might want to ask them. It has to do with meta tags.
Mix up the content you put on your site.
The rule for all social media is that you should mix up your posts. If your content isn’t interesting enough to your followers and you don’t get any new ones, you will lose their attention, and you won’t get any new ones.
Please, no matter what you do, don’t just post pictures of products. The University of Minnesota did it. Do you remember that study? If you want to follow an account, you have to think about how many different pins it has. People who follow you don’t want to feel like they’re being sold to, so don’t be too pushy with them by adding some other boards.
Benefit Cosmetics is a case study
Makeup Makeup company
Benefit Cosmetics A good thing about Pinterest is that they mix up their content without going outside their field. For example, they have boards called “POREfessional Fam” and “Hoola Fam.” They also have a panel called “Behind the scenes at Benefit.”
Add a Direct Link to Your Site
Rich Pins aren’t going to be all of your pins. Some of them will not make sense. If you use Rich Pins to add extra information to your photos, events, and articles, some of your content will benefit from this. But not all of your content will.
Put the boards you like the most at the top
Over time, you’ll figure out which boards are more popular and get more attention. Place these boards at the top of your page so that they will see the best material when people visit your site.
Keep It Seasonal and Relevant: Keep it up to date and relevant
Another way to keep your content engaging is to take advantage of holidays, seasons, and other events to make your content more engaging. This is like Benefit Cosmetics’s “Holiday Glam: LEAF x Benefit.” This is an excellent thing to do.
Make a Board Only for Blog Posts
Grab all the article Rich Pins you have, and put them all together on a new board! As a result, you’ll get more people to come to your site. It’ll also be more accessible for people to find your content because it’s all in one place. They will be grateful.
You don’t need a personal account on Pinterest to use it for anything other than to look at things. People who sign up for a Business Pinterest account can make pins, boards, and Secret boards. With a business account, they can also see analytics and schedule pins, among other things. You will also have to follow different rules and terms.
Social media marketing is essential for building brand awareness and long-term customer relationships. If you want to do the same thing for your business, Business Pinterest is an excellent way to do it. A visual platform stands out because it acts like a search engine tailored to the user’s needs, as a picture.