Any marketing professional in this competitive market would understand the need for audience engagement. You need to keep your potential audiences happy, and engaged all the time. There is no room for breaks, or negligence. Nurturing a healthy relationship in B2B environment is never simple. You should constantly foster to the needs of customers, keep your current clients elated, and also keep an eye for feedback. By building rapport, and trust – your social media reach will increase.
Yet, how do you connect with target audiences at a better level? Is this question bothering you? If yes, keep reading.
Speak to your target audiences
First things first, you must break all barriers between your customers and you. Try to engage in first hand communication. You must speak to your target audiences directly. There are numerous channels for achieving this. For example, you can host a live webinar. Or, you could initiate a real time chat in Instagram. The options are endless. The only blocker would be your “strategy”. As a part of your marketing efforts, spend some time interacting with clients. This will build a voice for your brand. Use this “voice” whenever you interact with customers.
Create channels that speak to customers directly. Never use these channels for connecting with the masses.
Unique insights from your Brand
Staying exclusive has many rewards. Most customers appreciate businesses that have unique qualities. It could be anything like a never like before brand name, customer support team or delivery policy. Giving customers “something” that cannot be found elsewhere will be extremely useful. In just a matter of time, news about your exclusive reward will spread. Many a times, this theory works when you give away rewards and perks for free.
The golden thumb rule for creating loyal customers is keeping them glued to your brand with “unique” offerings.
Empathy, compassion and humor
Just like real life, businesses need a strong blend of empathy, compassion and humor. You cannot run a successful business without these elements. Many a times, businesses shun away from emotions. If something (or someone) can bring a smile to your face, it shows the presence of an emotional bond.
The next time you post a blog, or share an image – focus on these qualities. Customers often want to stay connected with companies that work like “real” people. Your brand needs a personality, and a face.
Choose a wise side, make a case!
This might be a tricky way of connecting with customers. But, it works most of the time. As quoted in #2, customers believe that you are an expert in your industry. They are approaching your business for valuable products or insights. This is why your expertise needs to be broken into points, with evidence.
For example, if you specialize in baking, create a menu with different types of cakes. And, if your specialty is in “chocolate” varieties, highlight it! This creates an image of trustworthiness. Also, it helps potential customers make a decision.