If you study any social media networking site, you will realize that content has to be engaging, and relevant. Key players in this industry are very specific about the quality of content you post, and promote. In fact, most of them have special news feed algorithms to identify the best content from the rest. Over the years, social media networking sites have improved. Today, these sites adopt a variety of SEO methods. The primary goal is to keep users engaged.
Due to the vast flow of information, very few people are aware of what keeps users engaged. If you are looking for tips that can boost your organic reach in social media, keep reading.
Focus Should be in the right places
First things first, you need to divert your focus into the right places. A lot of business believe that their presence is stable. Well, this doesn’t have to be true in social media networking. When your target audiences are not in every other social media site, why would you waste your time?
This is why you need to pick the right social media site for your efforts.
According to experts, you need to ask simple questions about your target audiences. Try to initiate a survey. Or, schedule interviews with few of your potential customers. Ask them to share details on what really matters. Also, you should make use of the social media share buttons in your website. These tools offer plenty of information on how relevant and engaging your content is.
Optimize your accounts
The talk about improving organic reach on social media will be incomplete without optimized accounts. Social media algorithms are quite similar to the ones used by search engines like Google. It is important for you to build content with On Page SEO techniques.
Every social media page can be improved for better levels of visibility. When you want to be seen in social media sites, you must master the ins and outs of SEO. Here are few tricks to focus on:
- Your page should have a simple name.
- Your page should have a brand logo. Also, the pictures in your page should be recognizable.
- The descriptions should be natural, but loaded with keywords.
- There should be high quality back links to your website.
Social media sites require evergreen content. Doesn’t this sound difficult? It certainly is!
Building the right kind of content for your social media sites is not easy. Content posted in Facebook and Twitter have a very long lifespan. You must appreciate this fact, and build the right kind of content. Even if you work for a dry, and boring industry – your content has to be engaging.
Two important factors to be remembered when you post content are:
- Never have an expiry date.
- Always keep the details funny and useful.
Be Smart, Not Tough!
Finally, you need to think smartly before posting any content. On an average, Facebook users see more than 1500 stories on a daily basis. Only 300 to 400 of these posts are truly engaging. This means, you have to focus only on high quality content. Don’t think twice to experiment. Remember, different frequencies and better content can build a stronger image for your venture.