Bollywood superstar Shah Rukh Khan has added another dazzling feather to his cap by becoming the official brand ambassador of Candere, a premium online jewelry brand from the house of Kalyan Jewellers. The collaboration marks a significant step in the brand’s journey to deepen its emotional connection with Indian consumers by associating with a symbol of love, elegance, and timeless appeal.
In the official announcement, Shah Rukh Khan expressed his admiration for the brand, stating, “Jewelry has always been a symbol of love, and Candere perfectly captures that essence. I’m happy to be associated with a brand that celebrates emotions and relationships.”
Candere aims to tap into Shah Rukh Khan’s unmatched popularity, charisma, and pan-India appeal to reach a broader and more emotionally connected audience. The brand’s spokesperson highlighted that Khan’s enduring romantic image aligns perfectly with Candere’s core message — “Celebrate love with timeless jewelry.”
Candere by Kalyan Jewellers is known for its modern yet traditional designs, offering a wide range of collections that appeal to the tastes of contemporary Indian buyers. This partnership is expected to amplify the brand’s presence both online and offline.
The upcoming ad campaigns featuring Shah Rukh Khan will soon be launched across television, digital platforms, and print, adding more glitter to the already star-studded world of jewelry advertising.
With this strategic move, Candere joins a long list of luxury brands that are choosing top Bollywood icons to enhance brand credibility and drive aspirational value.
